Boris Rijksen, Work, Shop, Play

I was super honoured and lucky to be part of the core design team at Studio Neboko to develop the brand identity for Odido. A market leader in the Dutch telecom market, with millions of customers, more than a hundred stores, and two thousand employees,

Our shared mission was clear. We wanted to break free from all conventions. Instead of picking one colour like all brands in the telco field, we decided to pick them all and create an identity that breathes technology but is human, warm and playful at the same time. From employer's clothing, sim cards and packaging to outdoor advertising and even football jerseys.

Credits       
Lead Agency
TBWA\Neboko

Visual Identity
Studio Neboko

Spatial & Interior
DAY Creative

Custom Typeface
CoTypePositioning
New Growth Strategies

Digital Experience
code d'azur

Brand Operation
VIM Group

Illustrations
BUCK














Information